$40
In stock at the store · stock checked 3 Nov 2026 · first seen 3 Nov 2026
About this item
Stay Proud of Me is the debut album from LA-based Korean-American artist NoSo (real name, Baek Hwong). Their stage name is shorthand for North/South: a nod to their Korean heritage, and the inane origin question ("Which Korea are you from?") that so many Korean Americans inevitably face at some point in their lives. Across 10 tracks, NoSo indirectly grapples with the insecurities and frustrations that can arise from the Asian American experience, with the end result feeling like a balm for the alienated. NoSo’s follow-up When Are You Leaving? marks a bold evolution in both sound and storytelling. Across a vibrant palette of disco grooves, jagged guitars, and atmospheric ballads, NoSo captures the quiet power of letting go - of fractured relationships, old narratives, and the need to be understood by others. The album is rich with emotional contrast: thorny truths wrapped in dreamy production, vulnerability delivered with the assuredness of an artist coming fully into their own.
Description from Partisan Records.
